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Stefan Sagmeister: "Any innovative direction in design came through technology."


We had the chance to get inspired by Stefan Sagmeister during the What Design Can Do conference in Amsterdam. For that occasion we created the ultimate one-on-one set up with two of our POD chairs facing each other.  The result is captured in the video above. As part of the POD sessions, Stefan Sagmeister gives us his insights about the influence of technology on his work and the importance of the human approach.


"As a young designer I wanted to do new things all the time but that proved impossible to do. Now, the older I get, the less the new is important to me."

Graphic Designer Stefan Sagmeister in POD sessions.
Stefan Sagmeister is a New York-based Graphic Designer and partner in design firm Sagmeister & Walsh. He is perceived as one of today's most important Graphic Designers, recognized for his unorthodox and provocative designs for the Rolling Stones, The Talking Heads, Lou Reed, HBO and The Guggenheim museum. After all these years they purposely keep their studio small in order not to end up as managers instead of designers.