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Inspiration • Ted Baker HQ

Ted Baker HQ

A brand-driven headquarters shaped by british character and contemporary style.
Office London, United Kingdom
by Spacelab
Ted Baker HQ

In the heart of Fitzrovia, Ted Baker on Cleveland serves as the brand’s UK headquarters for employees, partners and guests. Spacelab’s design concept, “Ted Townscape,” reflects a journey through a British town – combining classic architectural cues with modern detailing to express the brand’s heritage and fashion-forward identity.

  • LocationLondon, United Kingdom
  • ArchitectSpacelab
  • ClientTed Baker HQ
  • Year2023
  • Photography

    Matt Clayton

  • Hale PET Felt Bar StoolHale PET Felt Bar Stool
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Workspace design aligned with brand personality

The interior brings Ted Baker’s creative and expressive character into the workplace, ensuring that every zone contributes to an environment that feels distinctly on-brand. Colour, materiality and spatial composition echo the brand’s signature style, while Hale PET Felt Bar Stools introduce subtle, colour-matched accents that reinforce this visual identity. Together, these elements create a workspace that functions effectively while embodying the energy and personality central to Ted Baker’s design philosophy.

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Colour-matched seating for a cohesive identity

Selected specifically for collaborative and social areas, the Hale Bar Stools appear in tones aligned with Ted Baker’s palette. Their soft texture and contemporary form complement the surrounding interior, strengthening the sense of cohesion across the headquarters. By integrating furnishings that reflect the brand’s aesthetic language, the workplace becomes more than an office – an extension of Ted Baker’s distinctive world.

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