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Ted Baker HQ, London



Ted Baker's brand-infused workspace

Located in the heart of Fitzrovia, Ted Baker on Cleveland is the new UK headquarters for Ted Baker's people, partners and guests. Spacelab's design concept "Ted Townscape" embodies a journey through a British town, blending classic British elements with contemporary style to emphasize the brand's heritage and commitment to UK manufacturing. This approach showcases a vibrant transformation that reflects the brand's unique fashion identity. 

Brand alignment in workspace design

The redesign aims to infuse Ted Baker's creative, dynamic style into the workspace, ensuring that every element aligns with the brand's personality. This approach has successfully created an office environment that goes beyond functionality, becoming a space that embodies the essence of Ted Baker's design philosophy.

The inclusion of De Vorm's Hale Bar Stools were carefully chosen in colors that align with Ted Baker's brand identity. The choice of these specific furnishings highlights the importance of brand alignment in workspace design, ensuring that the office environment resonates with Ted Baker's stylish and contemporary image.
  • Architect Spacelab
  • Client Ted Baker HQ
  • Year 2023
  • LocationLondon, United Kingdom
  • PhotographyMatt Clayton

In this project