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Inspiration • Global sports company

Global sports company

Activity-based campus for global sports company spans 24,500m² in Amsterdam.
Office Amsterdam, the Netherlands
by Gensler, Hollandse Nieuwe
Global sports company

This global sports company's Amsterdam headquarters, redesigned by Gensler and Hollandse Nieuwe over five years, grew from 13,000m² to 24,500m² to accommodate the expanding e-commerce team. The campus supports activity-based working through diverse spaces from restaurants to outdoor sports facilities, with LJ and Hale seating solutions enhancing meeting centres and social areas throughout the building.

  • LocationAmsterdam, the Netherlands
  • ArchitectGensler, Hollandse Nieuwe
  • ClientGlobal sports company
  • Year2022
  • Hale PET Felt Stack ChairHale PET Felt Stack Chair
  • LJ 4 PET Felt Counter Stool LJ 4 PET Felt Counter Stool
  • LJ 1 PET Felt ArmchairLJ 1 PET Felt Armchair
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Activity-based working with a strong visual identity

The design team translated the brand story into a cohesive interior concept, using a black and light grey foundation enriched with fresh colours and graphic details. The campus supports activity-based working and provides multipurpose settings for agile and hybrid workstyles. Across the meeting centre and social zones, LJ seating solutions and Hale PET Felt Stack Chairs contribute to flexible and comfortable spaces that adapt to various types of interaction.

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Celebrating sports and well-being

The spirit of sport runs throughout the interior – from the use of sustainable materials and biophilic elements to the presence of indoor and outdoor sports facilities. These choices emphasise movement, well-being and performance, core values embedded in the company’s identity. The result is a campus that not only supports daily work but also celebrates the brand’s culture in every detail.

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